HW 13- Business blogs or Communication Blogs..whats more important?

From reading the past assignments I think that the impact of blogging on business is more important than blogging on communication. Even though I think it is more important that does not mean that I do not think that blogging on communication is not popular or important. Stephen Baker and Heather Green write in “Blogs will change your business” that “if a company can track millions of blogs simultaneously , it gets a heap map of what a growing part of the world is thinking about, minute by minute”. They also made a good point by noting “Think of the implications for businesses of getting an up-to-the-minute read on what the world is thinking”. Blogging can really help businesses see and understand what they’re customers are thinking. Blogging can help businesses promote and grow. I think that the impact of blogging on communication has to do with the impact of blogging on business. Its individuals (customers) that are blogging about these businesses that are helping them grow. Ultimately what is at stake here is the businesses reputation. Businesses do however have to be careful about what they’re promising or saying on their blogs and they have to watch what are other people might be saying that could hurt the business.